Let’s Talk About A Career In Marketing and Social Media

By Grace Huntley, Communications and Event Management

So you’ve seen marketing or social media internships or jobs advertised, but never been sure what the ROI really is. Or you’re just not convinced why you should spend your professional career perusing Instagram. 

Well, let’s start the conversation. 

first stop — money and Opportunity

According to Business Insider, at $145,000+ Marketing Manager is the 21st highest-paid occupation in the U.S. in 2019. The Bureau of Labor Statistics predicts that the number of jobs for advertising, promotions, and marketing managers is expected to increase by 8% by 2028 (the average is 5%). 

Also, whether you love it or hate it, the truth is that social media isn’t going anywhere. According to the 2019 Nielson Social Media Report, “nearly 4 in 5 active Internet users visit social networks and blogs.”

If you have a hard time making decisions

Going into marketing also has the added benefit of providing you with an incredibly versatile skillset. Every company, no matter its mission, product, or service, needs to market what they’re offering clients. Your skills as a marketer can be an incredible skeleton key to almost any industry. 

Data + Pictures = Perfection

With advances in technology and data visualization, marketing expands beyond just being good with words. Top marketing execs are able to utilize available data to communicate a compelling story to their target audience.

In fact, if you can tell a story through data and pictures or video alone, you’re ahead of the game. 

According to studies aggregated by HubSpot:

  • 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy (HubSpot, 2019) 
  • 45% of B2C marketers believe visual content is their most important type (Content Marketing Institute, 2017)
  • In 2017, visual assets are the single biggest content contributor on social media (Ofcom, 2017)
  • After watching a video, 64% of users are more likely to buy a product online (Forbes, 2017)

Let’s get Digital

Currently, digital media (including social media) is definitely dominating the current landscape, with most marketers looking to implement or strengthen their digital marketing plan. There have never been more avenues to share your content or more support for where to find facts and figures.  

    In an Average day…

    So now you’re wondering if I decide to go down this route, what will my job actually entail? Luckily, there are tons of resources to provide insight into the life of a marketing manager. From types of positions to how to make it in the field to the psychology behind impulse-buying to the skills employers want, CCE, with a little help from the internet, can help you launch your marketing career.

    In fact, it’s probably worth it to learn all the things that current marketing professionals wish they’d known before entering a career in marketing. 

    I’m sold, now what?

    If you can’t wait to jump into your marketing career, apply for open marketing and advertising positions, check out our upcoming Advertising, Marketing, and PR Industry Showcase on Nov. 11, or learn more via our Communications and Media industry page.