AMP Industry Showcase Panelists Speak to How Work is Evolving in a Changing Media Landscape
Advertising, Marketing and Public Relations (PR) are fast-paced, creative and rigorous industries that involve a mix of skills. Building relationships, analyzing data, predicting trends, and innovative thinking are crucial to staying ahead of the curve to ensure your client’s products and services are seen by the right people.
At CCE’s AMP Industry Showcase in early December, panelists representing Small Girls PR, Peppercomm, and IPG Mediabrands discussed these and other qualities that make strong candidates at their respective companies. With an emphasis on the digital trends shaping the industry, they discussed the ever-shifting nature of their work and the importance of curiosity, flexibility, and leadership experience in securing a role in the field.
During the networking portion of the event 35+ students networked with representatives from nine companies spanning the industry:
- BGB Group
- FLEX Marketing Group
- FTI Consulting Strategic Communications
- IPG Mediabrands
- Small Girls PR
- Wachsman PR
- Zazil Media Group
Trends in the Media Landscape
Writing has changed
Make clients part of the story to earn coverage
Forget Work-Life balance — it’s all about Work-Life Integration
“Bring your passions from outside of the office into the office and vice versa”
Thus things learned at work can help your personal life and your personal interests can enhance work projects. Danielle from IPG agreed that millennial workers in AMP integrate work and life. Your work friends are your friends, and you “bring your life to work”, while baby boomers and Xers had ‘Bring Your Child to Work Day’ — “but now your LIFE is your child.”
Companies try to ease this challenge through perks on the job such as manicures, beer gardens, softball teams, and even book clubs.
What Can make You successful
Have a wide variety of topics you’re interested in? That’s great! Keeping your curiosity piqued for a range of interests and topics helps you stay engaged within the industry and can help you be successful. Additionally, panelists emphasized the importance of being able to “connect-the-dots” and form connections about what is happening within the world and media, and on staying flexible and adaptable. Be ok with not being able to get to everything on your “to-do” list if that means doing research on and solidifying a relationship with a client. Set tangible, realistic goals for yourself on what you want to accomplish and don’t be afraid to make it known!
This event couldn’t have happened without the collaboration of Columbia Women’s Business Society (CWBS).
Learn more about careers in the advertising, marketing, and PR fields on our industry page.