Fundamentals of Strategy: a workshop on Medical Strategy and Strategic Planning in healthcare advertising
Are you interested in learning the role of a Medical Strategist or Strategic Planner in healthcare advertising? Do you have what it takes to develop brand strategy for top pharma products?
FCB Health, a full-service advertising agency based in the heart of Manhattan, is seeking smart and inquisitive participants to join a one-day complimentary workshop on Wednesday, June 14, 2017, focused on learning the skills to become a medical strategist or strategic planner in healthcare advertising. We’re seeking students who are studying for their masters or doctorate degrees in life sciences, strategic planning or marketing.
Upon completing the workshop, participants will receive a certificate of completion. Breakfast and lunch will be served.If interested, please submit a 300-word essay to the question below, as well as your resume, to Dani Mardayat @ dani.mardayat@fcb.com by May 22, 2017. Please also indicate if you’d like medical, strategy or either one. Our team of medical strategists and strategic planners will review your submission. If selected, we will contact you.
Essay question: What interests you in healthcare advertising, and how can you leverage your background and training?
Key workshop topics will include:
• Developing a brand’s SWOT
• Identifying a brand’s key issues and strategies to solve them
• The art of positioning a pharma brand
• Creating an elevator pitch for a new business presentation
