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Social Media

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Social Media Career Paths

CCE Resources

External Resources

Social Media Overview

You are probably already familiar with many social media websites, like Facebook and Twitter, but did you know that Social Media is one of the fastest growing fields in the internet industry?  Many companies are embracing social media as a way to communicate more effectively with their customer base, as advertising revenues also make it an increasingly lucrative field.  Increasingly, companies are hiring social media staff to navigate this new field, to communicate with existing and potential customers or clients.  Like PR, Social Media professionals also utilize their platform to enhance the public image of their company, or to respond to negative press.

Social Media Career Paths

Working in a social media position may involve creating online content and building websites, engaging in media campaigns, or producing the technical or design aspects of a company’s online presence.  Typical positions in this field include Social Media Analysts, Account Executives, Coordinators, and Marketing Managers, all of whom implement social media strategy, manage various social media accounts and create content, and analyze the effectiveness of social media brand.

As you may imagine, using social media sites, like LinkedIn, to make or strengthen networking connections is an important first step to working in this field.  Join industry groups on LinkedIn, and follow companies that interest you to begin networking with recruiters and those already working in the field.  An astonishing number of jobs and internships are found through referrals, so don't underestimate the power of networking. Check out CCE's calendar for upcoming networking events.

CCE Resources

  • See a list of CCE’s online resources for Using Social Media for the Job Hunt, including tipsheets and webinars.
  • LionSHARE: Thousands of positions are posted on LionShare every year.  Some recent employers who have recruited for publishing positions include Able Social Media and Collective Media Consultants.
  • Fall & Spring Career Fair: The Fall and Spring career fairs, held in September and March, respectively, include 100+ organizations each from many industries including media, marketing, advertising, finance, consulting, consumer packaged goods and more are open to undergraduate and graduate students and alumni.  Recent employers who have recruited for Social and New Media positions include Havas Media and Gawker Media Group.
  • Media Networking Night: CCE hosts an annual networking event to connect potential employers with students and alumni interested in various media fields.  Recent employer participants in Social Media include The Digital Brand Architects and Gigya, Inc.
  • Vault and WetFeet GuidesCCE subscribes to career-focused web services such as Vault and WetFeet, which offer profiles of industries, companies, and careers, such as Vault’s Career Guide to the Internet and Social Media.
  • Alumni Profiles

                Tze Chun, CC '06. Founder, Uprise Art.

External Resources

Job Boards

Professional Associations

  • Digital Media Association-this organization represents members of the digital media industry, including webcasters, online media, digital services, and technology innovators, as an advocate for a stable legal environment in which to build ideas into industries, and inventions into profits.
  • Society of Internet Professionals- The Society of Internet Professionals (SIP) is a not-for-profit, membership based organization representing the interest of Internet professionals. 

Last updated May 2014